I’m Samantha Ivanina — and hair has been a part of my life for a long time.I began working in the hair extension industry back in 2011, originally as a stylist. Like many in the industry, I spent years installing, wearing, testing, and relying on extensions from a wide range of suppliers. Over time, and especially as I continued my education and specialised further in extensions, I started to notice a gap — not just in quality, but in texture. So much of the hair available simply didn’t reflect how real hair naturally behaves. That curiosity eventually led me down a different path: learning hair preparation, sourcing, and in-house manufacturing myself. What started as education quickly became an obsession — understanding where hair comes from, how it’s collected, how it’s processed, and how those steps directly affect longevity, movement, and curl pattern.

That’s where this brand was born.

I now specialise in single-donor, naturally wavy and curly hair, including rare ponytails that retain their original movement and personality. Each ponytail is unique — no batch-blending, no artificial curl creation, and no attempt to make one piece look like another.

Our hair is ethically sourced from regions known for naturally textured hair, including Turkey, India, Iran, Russia, and Ukraine. From there, all processing and manufacturing is done in-house, allowing full control over quality, integrity, and consistency. Nothing is rushed. Nothing is over-processed. If it doesn’t meet my standards, it simply doesn’t leave the studio.

I work from my home salon and workshop, where I install, manufacture, test, and refine everything myself. This isn’t mass production — it’s hands-on, detail-driven work, created by someone who actually installs and lives with the hair.

Alongside supplying hair, I also offer one-on-one training for stylists who want to deepen their understanding of extensions beyond installation alone. Online education is currently in development and will be launching soon.